Tag Archives: Blogathon 2012

Guest Post – Writing Habit by Dona Bumgarner

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By writing much, one learns to write well.    - Robert Southey

I could hear hawks calling across the golden summer-warmed hills. I could hear the wind running fingers through the oak trees outside of the hall. Occasionally I could hear the rustle of cloth or creak of a meditation stool when one of the other hundred people meditating around me shifted their weight.

Over and over, when my mind wandered to the hawks, the trees, or the others in the room I hauled my attention back to my own breath hushing in through my nose, shushing out over my lips.

This was the only meditation instruction we were given. Return to the breath.  It is all we need to meditate on, the teacher instructed. We can always return to it. When life feels like a struggle; when suffering raises its head; find your seat and return to your breath.

The Writer’s Breath

Recently I seriously considered quitting writing.  I received a critique on a piece that hurt my feelings.  My queries seemed to be disappearing into the ozone. A pro bono project was cancelled after I submitted my work so I couldn’t even use it in my portfolio.  My daughter and my partner had been sick and I was exhausted from the effort of caring for them while squeezing in time to write late at night and during nap times. Who was I, I wondered, to think that I could be a writer?  What was I even writing about anyway? Who wanted to read anything I had to say?

Then I remembered my meditation teacher’s instruction to return to the breath.  Writing, I realized, is the writer’s breath. Returning to the breath is coming back to the page.  Just showing up and putting words down.  It doesn’t matter what the words are.  What matters is the habit of writing and being willing to return to the habit over and over.

The habit of writing is what will keep us on course as writers. When our minds wander, we must return to the page. When our spirits flag, we must return to the page. When the work feels precious and tender, we must return to the page. When we believe we have nothing to say, we must return to the page. When our courage falters and our voice gets lost, we must return to the page. When we need to fall back in love with words, we must return to the page.

Find Your Seat

You may need to experiment to find the writing habit that best suits your time and your personality. Whether you write full time or are writing around the edges of a full-time job or while raising small children it is still possible to have a sustainable writing habit.

Write longhand in a composition book first thing in the morning or before you go to bed.  Write in your car on your lunch hour.  Write on the subway. Write while you wait for the bus.

Write online at 750words.com.  Make a long list of prompts in the back of a notebook.  Pick one and set a timer for 20 minutes.  Don’t stop moving your pen until the timer goes off.

Kick-start yourself by starting a blog or writing a post every day for a month (many Wordcount Blogathon 2012 participants are starting new blogs).  Or by taking the NaNoWriMo challenge to write 50,000 words in 30 days.

The writing habit is not about the finished product.  It is about the process. Do not worry about what you will do with what you produce.  After a while you will see a pattern.  Stories will emerge.  Later you can edit. Later you can re-write. For now, just build the habit of coming back to the page, over and over and over again, until writing feels like breathing.

Doña Bumgarner is a writer, mom, and artist.  She meditates more regularly with pen and paper than on a zafu. You can find her musings on motherhood in midlife, among other things, on her blog, Aubergine.

What Does Good Marketing Really Do For You

Marketing.

When you really look at the word, it’s kind of silly. Market – a place where buying, selling and trading goes on. Ing – verbifying suffix.

Yet it’s a heavy, scary, impressive word that means so much more than its literal parts. We can have good, bad, and neutral forms. It can bestow power or take it away. It’s serious business.

Most Wanted Goodie

The long and short of it is that we all want to be good at marketing (or at least have good marketing on our side). Because it is meant to improve things for our business in some way, and anyway the cool kids are doing it.

SEO, social media, blogging, advertising, adwords, leaflets, business cards, branding, we agree that these things are good to have. We want the best.

Why?

The Three Real Things Good Marketing Does

  • Marketing brings people to your business. Whether that’s your website, a product you sell online or your brick and mortar store – it gets you potential customers in your space.
  • Brings your message to the people and starts conversations. More people than you could reach without marketing.
  • Builds Trust. If people are seeing your name in all the right places, acting in a way that connects with them, they’re more likely to turn to you when they need something.

Marketing doesn’t on its own bring sales. Or increased revenue. It certainly doesn’t come with a nice car (more’s the pity).

It’s best at providing the tools to do so though, combined with a few other things and a great conversion rate.

The Diseconomy of Public Transport

I like public transport. I like buses. I like trains.

If we had a tram, no doubt I’d like that too.

I’m on board with the idea that we need to cut our carbon emissions (factories? Planes? Come on now), stop wasting resources, even cutting down on what we spend on fuel. I like the idea that people who cannot or won’t drive, for whatever reason, can still get just about anywhere in Fife with only minimal walking.

So you can believe me when I say this is in no way an attack on our public transport system (though I believe it could be much better), even though it may seem that way in the coming paragraphs.

But it does have a massive flaw.

Time.

You already know that traveling anywhere takes a certain amount of time, and that usually its longer by bus (due to the bus going different, sometimes winding routes and having to stop at these ‘bus stop’ things). What may take 25 minutes by car, takes about 40-45 minutes by bus. That’s not a big deal I hear you cry!

Actually, it’s worse than that.

Arriving at the bus stop

Buses never run exactly when you need them too, unless you live in a larger city. This means that you’re often in the position of having to wait. If a bus leaves at 10:05am for example, it could arrive at 10am, or it could arrive 10:15am. Just in case it gets there early, you need to be at the bus stop early.

Say the earliest it will ever arrive is 10 minutes before schedule. That means you have to be at the bus stop, bright and ready, 15 minutes before its due. Have change? If not, leave earlier and stop by the bank. Then a shop to get coins.

Lets be conservative and say you leave home half an hour before the bus is due. So far, our time tally is 1 hour 10 mins compared to 25 mins by car.

At the other end

How often can you get off a bus directly outside the place you’re traveling to?

Not very. Say you wind up close, that’s another 5-10 minute walk from the destination bus stop to your work (for example). You have to be at work by a certain time, this would take you past it.

Uh oh. Better get an earlier bus.

Say you do, and the earlier one gets you physically into your work 20 minutes early (after your 5-10 min walk) – that’s not so bad provided you can start work immediately. Can you?

Lets assume you can for ease and that at the other end of your journey it only takes you 15 minutes to get in and settled. For fairness, lets add 5-10 minutes to the ‘by car’ method for finding a parking space. That brings us to 1 hour 25 mins by bus vs 35 mins by car.

At the end of the day

By car, you can jump in and get going. Even allowing for traffic you can be at your door about 40 minutes after leaving the office.

By bus, you need to wait on the next scheduled departure, after walking to the bus stop. For this example we’re leaving work at 5pm, the next bus is at 5:23pm (which isn’t awful as far as these things go) and it takes you 10 minutes to get to the bus stop. Provided you’re not delayed heading out the door you get to the bus stop 10 minutes early. And wait.

It takes 60 minutes to get home once on the bus (rush hour), and a further 10 to get to your front door.

Total Travel Time

Car = 1 hour 15 mins

Bus = 2 hours 45 mins.

What does that cost you?

At minimum wage for someone over the age of 21 in the UK (£6.08 per hour) that’s £7.60 by car. Plus petrol etc (for ease, lets say £5). Total for one day is £12.60.

That same journey by bus is £16.72 in time alone, plus the ticket which is £7.50 for a dayrider (cheaper than most return tickets). Total for one day of travel is £24.22.

Assume both people in our example got paid for 7.5 hours on this day earning £45.60 before tax. Wouldn’t you much rather just drive and use that extra hour and a half on something more worthwhile?

 

What makes you feel?

Really feel – none of this ‘I feel your pain’ nonsense we like to utter at funerals (however well meant).

I’m willing to bet that it’s not the same thing that gets me. Exactly, at least. I’m also willing to bet that there are cues that reach most of the people most of the time.

Tonight we finally got around to watching the last Sherlock episode. We being myself and my parents, and TV being our evening thing (sometimes). I don’t want to go too far into it so that I don’t spoil it for those that haven’t seen the episode, even though we’re several months after it aired. At the end something happened that made me cry.

In fact, I was thinking about it, and it’s really easy to make me cry. Music, Books, TV, Movies, my oh-so-wonderful personal life… easy.

Now I’m not for one minute saying I’m a crybaby (who on earth would admit to that!), nor am I particularly sensitive. Most of the time.

I do, however, have some triggers that always get to me.

Usually surrounding loss, loyalty (especially misplaced), and ruin. Whenever these things happen to a character I’ve engaged with, or in a story I buy into, I’m a goner.

The fact that these emotions and situations are covered in the land of popular media, successfully, tells me that I’m not the only one affected.

My parents, with their disgustingly dry eyes, tell me we’re set off by different things.

My hypothesis is that it’s not just with sadness and tears that this happens; anger, happiness, hope, fear, and so on. In fact, aren’t we disappointed when we watch something (or read, or listen) and it doesn’t affect us at all?

Points to ponder.

What was the last thing you watched/read/listened to that got under your skin?

Cost Benefit Analysis and the Perils of Understanding It

“Nothing is so fatiguing as the eternal hanging on of an uncompleted task.” ~William James

I had three main things I needed to do today. One I missed entirely (my own fault, I’ll make up the class with my brother a little later in the week), one I attended and one I cost/benefited away.

That third thing happens to have been my Holistic Massage class. By the time I got out of work (the second thing) I wasn’t in the best of moods, my stomach was playing up, and my feet hurt.

Before you all jump down my throat for being a baby, those aren’t the reasons I didn’t attend this evening.

The Cost

On a class day it costs me £7.50 to take the bus there and back. That part isn’t a big deal and I’ve been doing it for months.

The main cost is in time. It takes the bus 30-40 minutes to get there from the bus station near my home, and I must get on that bus at 5pm. Class doesn’t start until 6pm. Network strength at the college isn’t great, and better or worse I never set up my computing account there.

The class then takes 3 hours, during which I perform one or two massages (if one, I get to do some paperwork too if I have it with me or leave early). After class I have a 15 minute wait on the bus home, a further 40 minutes on the bus, then another 15 to get to my own house.

All told, it consumes all my time from about 4:30pm until 10pm (that’s 5 1/2 hours!).

The Benefit

What I gain by doing this each week are another one or two case studies for my portfolio (I need another two and I have one more week to gain them), extra practice at massage techniques I’ll need for my exam (next month) and access to my Tutor for any questions and feedback on my work.

Overall the course, once finished and passed, will allow me to perform full body massage anywhere in the world as it comes with an ITEC qualification.

All of these benefits are great things until you consider that I had a mountain of course paperwork to do (Procrastination rules), I was already feeling stressed and frazzled, and… Ok, guilty for not completing more of the written work sooner. In my defense it’s truly boring stuff.

The Outcome

I didn’t go to class, as you already know.

I also didn’t spend my time doing nothing.

When I got home I spent an hour and a half (remember this is only about 4:30pm) having a look at important email and running through Johnny Truant’s Time Management course material.

Then I rolled up my sleeves, brought out my homework folder, and completed 6 case study write-ups between 6pm and 8:30pm. My brain was fried by the end, but it leaves me with only another 3 to write out of 18 – and yes, I really did put it off that long.

Bonus – I had time to write this article before 9pm!

Lessons Learned

I truly dislike traveling for a long time when tired and cranky, and given the right motivation I can be extremely productive. In this case, the motivation was ‘Not getting on the bus and helping other people’s aches and pains’.

If it isn’t broken, hm?

(Note, in no way am I suggesting putting everything off until nearly the last minute then cutting class. Merely pointing out that on this one occasion it could have been worse)

Blogathon Kickoff Post (For Confused People)

Fortunately, I was supposed to look confused and disoriented because, God, I felt that way.
Dick York

I have absolutely no idea where to start.

Don’t get me wrong, I’m not new to this blogging thing. In fact I’ve done it for a couple of years (sporadically) and I have the recently migrated broken links to prove it!

Here’s the issue. Whenever I’ve blogged before it’s been on a specific topic or set of topics. Last time it was 3D and VFX. Another time I’ve written about the subconscious and artificial intelligence (yes, same blog, it makes more sense than you’d think). When I was much younger I tried one where I wrote as an assassin, entirely fictional.

This time, I’m writing my personal and semi-business blog.

At this stage I honestly can’t tell you what I’ll be writing about tomorrow, much less a week from now.

I can, however, make an educated guess.

There is a high chance of posts about creating a website from the very start, to the very end. This is because my brother (13 years old) has enlisted my help in making his first; he’s a clever kid but I’m having to explain everything in small steps. With diagrams. And homework assignments. You can probably expect those at least twice a week on here.

I’m launching a business over at Writer, Compose Yourself! in less than four weeks. You can probably expect a lot of insight into how that works (read: frustration and lightbulb moments), some tips on working with a virtual assistant (I’m learning that as we speak), and a whole bunch of general nonsense related to that.

Travel. I’m a little obsessed with it, and working towards my dreams at the moment. No doubt you’ll hear all about it.

So Why Run the Blogathon When I Really Don’t Have A Clue?

For the uninitiated here’s a quick rundown of what the 2012 Blogathon entails:

The WordCount Blogathon is an annual event that brings people together for the purpose of becoming better bloggers by posting to their respective blogs every day during the month of May.

I have blank page syndrome. Not the popular kind where you see the blank page and automatically can’t write a thing; the kind where you’ve been avoiding writing for months, and suddenly there’s this expanse of white. No one’s looking. There’s nothing on the other side of the paper. And there is a pen less than half a desk away.

The urge to scribble is overwhelming.

When I converted my ‘main’ sites to WordPress Multisite a couple of weeks ago I made a space in my /blog path. It (until this post) was that blank page.

I happened to see a post about the Blogathon at exactly the right time to sign up and charge after it – if I’m going to not-have-a-clue I might as well do it really quickly.

Besides, they have prizes.