Category Archives: Blogathon 2012

Guest Post – Writing Habit by Dona Bumgarner

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By writing much, one learns to write well.    - Robert Southey

I could hear hawks calling across the golden summer-warmed hills. I could hear the wind running fingers through the oak trees outside of the hall. Occasionally I could hear the rustle of cloth or creak of a meditation stool when one of the other hundred people meditating around me shifted their weight.

Over and over, when my mind wandered to the hawks, the trees, or the others in the room I hauled my attention back to my own breath hushing in through my nose, shushing out over my lips.

This was the only meditation instruction we were given. Return to the breath.  It is all we need to meditate on, the teacher instructed. We can always return to it. When life feels like a struggle; when suffering raises its head; find your seat and return to your breath.

The Writer’s Breath

Recently I seriously considered quitting writing.  I received a critique on a piece that hurt my feelings.  My queries seemed to be disappearing into the ozone. A pro bono project was cancelled after I submitted my work so I couldn’t even use it in my portfolio.  My daughter and my partner had been sick and I was exhausted from the effort of caring for them while squeezing in time to write late at night and during nap times. Who was I, I wondered, to think that I could be a writer?  What was I even writing about anyway? Who wanted to read anything I had to say?

Then I remembered my meditation teacher’s instruction to return to the breath.  Writing, I realized, is the writer’s breath. Returning to the breath is coming back to the page.  Just showing up and putting words down.  It doesn’t matter what the words are.  What matters is the habit of writing and being willing to return to the habit over and over.

The habit of writing is what will keep us on course as writers. When our minds wander, we must return to the page. When our spirits flag, we must return to the page. When the work feels precious and tender, we must return to the page. When we believe we have nothing to say, we must return to the page. When our courage falters and our voice gets lost, we must return to the page. When we need to fall back in love with words, we must return to the page.

Find Your Seat

You may need to experiment to find the writing habit that best suits your time and your personality. Whether you write full time or are writing around the edges of a full-time job or while raising small children it is still possible to have a sustainable writing habit.

Write longhand in a composition book first thing in the morning or before you go to bed.  Write in your car on your lunch hour.  Write on the subway. Write while you wait for the bus.

Write online at 750words.com.  Make a long list of prompts in the back of a notebook.  Pick one and set a timer for 20 minutes.  Don’t stop moving your pen until the timer goes off.

Kick-start yourself by starting a blog or writing a post every day for a month (many Wordcount Blogathon 2012 participants are starting new blogs).  Or by taking the NaNoWriMo challenge to write 50,000 words in 30 days.

The writing habit is not about the finished product.  It is about the process. Do not worry about what you will do with what you produce.  After a while you will see a pattern.  Stories will emerge.  Later you can edit. Later you can re-write. For now, just build the habit of coming back to the page, over and over and over again, until writing feels like breathing.

Doña Bumgarner is a writer, mom, and artist.  She meditates more regularly with pen and paper than on a zafu. You can find her musings on motherhood in midlife, among other things, on her blog, Aubergine.

What Does Good Marketing Really Do For You

Marketing.

When you really look at the word, it’s kind of silly. Market – a place where buying, selling and trading goes on. Ing – verbifying suffix.

Yet it’s a heavy, scary, impressive word that means so much more than its literal parts. We can have good, bad, and neutral forms. It can bestow power or take it away. It’s serious business.

Most Wanted Goodie

The long and short of it is that we all want to be good at marketing (or at least have good marketing on our side). Because it is meant to improve things for our business in some way, and anyway the cool kids are doing it.

SEO, social media, blogging, advertising, adwords, leaflets, business cards, branding, we agree that these things are good to have. We want the best.

Why?

The Three Real Things Good Marketing Does

  • Marketing brings people to your business. Whether that’s your website, a product you sell online or your brick and mortar store – it gets you potential customers in your space.
  • Brings your message to the people and starts conversations. More people than you could reach without marketing.
  • Builds Trust. If people are seeing your name in all the right places, acting in a way that connects with them, they’re more likely to turn to you when they need something.

Marketing doesn’t on its own bring sales. Or increased revenue. It certainly doesn’t come with a nice car (more’s the pity).

It’s best at providing the tools to do so though, combined with a few other things and a great conversion rate.

Late night posts

Suck.

I clearly can’t pull them off any more – tomorrows will be done first thing!

Until then, though, here’s a demo reel from someone working at one of the best visual effects companies in the world (and where I want to be someday).

(Embedding to come tomorrow when at computer again – night all!)

5 Reasons I Won’t Serve Politically

I’ve covered this in bits and pieces amongst my political party last year when they wanted more young women involved. With my Dad being elected it seems I need to set out my reasons again.

1 – Timescale.

To be an mp, councillor, msp, etc and get elected you must be willing to commit 4-5 years to the office. Assuming you don’t then get re-elected.

I’m 21, I built a portion of my life overseas, and I want to travel a lot before I settle anywhere. Nowhere in my plan does it mention tying myself to one place for a long period of time.

2 – Variety.

I don’t doubt there are a great many things I would enjoy about such a role. I also don’t doubt that I’d find several aspects boring or monotonous.

I’ve barely started on my employment path, and through choice I have a degree in something totally different (that I enjoy). There isn’t a huge appeal for me, for this kind of work.

3 – Other People.

This is a twofold problem.

First, dealing with members of the public. I don’t dislike people in principle or theory; I do get irritated by a great many things the majority of people do regularly. No desire to bite my tongue half the day every day, nor do I wish to have people coming to me with their problems when they’ve made no attempt to fix it themselves.

Not a good mix folks.

Second, co-workers. Political people are a lot of fun and I like a lot of them. Personally.

However. I’m both young and female, and while I may be competent in any hypothetical role the rest of the people I would be working with are far older.

At best I’d be seen as the cherished baby of the group that no one really takes seriously very often.

At worst I’d be isolated, ignored, sidelined, and taken advantage of (even if well intentioned). The framework doesn’t fit my demographic and I don’t wish to be the first.

4 – Confrontation

I’m not very good at it and I don’t like it.

You get one of two responses from me in that setting if its about something that matters.

Tears then anger.

Anger then tears.

None of which helps the competent argument.

5 – I just plain don’t want to!

In fact, the more I’m pushed at a course of action the more likely I am to shy away from it. I’m just contrary that way.

How Not To Choose A Business Bank Account

Since my business became a legal entity a few weeks ago I’ve been hemming and hawing over this ‘business bank account’ thing.

I set out on my search with a vague feeling of dread, and some specific criteria that I felt I would need. I even did that researching thing for several hours. All I learned from that exercise is that my dread was justified.

What I wanted

I wanted an account with a local branch (so that, if needed, I could walk in and solve issues / deposit cash and cheques).

I wanted one that allowed me to operate internationally.

I wanted one that wouldn’t freak out and spit charges at me for lots of micro payments into the account (membership site business model).

And I wanted one that would let me transfer to other bank accounts without fees and fuss, on a regular schedule if needed.

Things That Confused Me

Every single bank that has business accounts has introductory offers for start-ups. Usually lasting about 18 months.

This is fantastic! However, complicated. What I noticed was a lot of them used terminology that I, as the newbie, didn’t get and they also made it harder to find the non-introductory rates and fees.

Plus, since they all seemed to similar (apart from the different ‘odd terminology’ things, those differed) it’s like they wish us to close our eyes and jab at a list.

Also, they seem allergic to answering emails. Or even, displaying a way for businesses to contact them that doesn’t involve a phone call (I’m usually busy in office hours), a call back (same reason) or wandering into their branch. The one response I did get from an email was a voicemail requesting I call them back to discuss options.

Where I Am Now

After a bunch more research and engaging the help of my virtual assistant (I’m happy she was as confused as I was, sort of) I’ve narrowed it down to two banks.

Almost. I’m going to wander around my local shopping centre, going into each branch, and seeing what facilities they have (read: One of those machines that lets you deposit cash and cheques without speaking to people) and then I’ll decide based on that and how the sign-up process goes.

It’s gotten to the point where its more important for me to have any account than it is to shop for the best deal. Convenience rules.

Anyone else been having issues choosing a business bank over here in the UK? Suggestions? I would love to hear your stories.

The Diseconomy of Public Transport

I like public transport. I like buses. I like trains.

If we had a tram, no doubt I’d like that too.

I’m on board with the idea that we need to cut our carbon emissions (factories? Planes? Come on now), stop wasting resources, even cutting down on what we spend on fuel. I like the idea that people who cannot or won’t drive, for whatever reason, can still get just about anywhere in Fife with only minimal walking.

So you can believe me when I say this is in no way an attack on our public transport system (though I believe it could be much better), even though it may seem that way in the coming paragraphs.

But it does have a massive flaw.

Time.

You already know that traveling anywhere takes a certain amount of time, and that usually its longer by bus (due to the bus going different, sometimes winding routes and having to stop at these ‘bus stop’ things). What may take 25 minutes by car, takes about 40-45 minutes by bus. That’s not a big deal I hear you cry!

Actually, it’s worse than that.

Arriving at the bus stop

Buses never run exactly when you need them too, unless you live in a larger city. This means that you’re often in the position of having to wait. If a bus leaves at 10:05am for example, it could arrive at 10am, or it could arrive 10:15am. Just in case it gets there early, you need to be at the bus stop early.

Say the earliest it will ever arrive is 10 minutes before schedule. That means you have to be at the bus stop, bright and ready, 15 minutes before its due. Have change? If not, leave earlier and stop by the bank. Then a shop to get coins.

Lets be conservative and say you leave home half an hour before the bus is due. So far, our time tally is 1 hour 10 mins compared to 25 mins by car.

At the other end

How often can you get off a bus directly outside the place you’re traveling to?

Not very. Say you wind up close, that’s another 5-10 minute walk from the destination bus stop to your work (for example). You have to be at work by a certain time, this would take you past it.

Uh oh. Better get an earlier bus.

Say you do, and the earlier one gets you physically into your work 20 minutes early (after your 5-10 min walk) – that’s not so bad provided you can start work immediately. Can you?

Lets assume you can for ease and that at the other end of your journey it only takes you 15 minutes to get in and settled. For fairness, lets add 5-10 minutes to the ‘by car’ method for finding a parking space. That brings us to 1 hour 25 mins by bus vs 35 mins by car.

At the end of the day

By car, you can jump in and get going. Even allowing for traffic you can be at your door about 40 minutes after leaving the office.

By bus, you need to wait on the next scheduled departure, after walking to the bus stop. For this example we’re leaving work at 5pm, the next bus is at 5:23pm (which isn’t awful as far as these things go) and it takes you 10 minutes to get to the bus stop. Provided you’re not delayed heading out the door you get to the bus stop 10 minutes early. And wait.

It takes 60 minutes to get home once on the bus (rush hour), and a further 10 to get to your front door.

Total Travel Time

Car = 1 hour 15 mins

Bus = 2 hours 45 mins.

What does that cost you?

At minimum wage for someone over the age of 21 in the UK (£6.08 per hour) that’s £7.60 by car. Plus petrol etc (for ease, lets say £5). Total for one day is £12.60.

That same journey by bus is £16.72 in time alone, plus the ticket which is £7.50 for a dayrider (cheaper than most return tickets). Total for one day of travel is £24.22.

Assume both people in our example got paid for 7.5 hours on this day earning £45.60 before tax. Wouldn’t you much rather just drive and use that extra hour and a half on something more worthwhile?

 

What makes you feel?

Really feel – none of this ‘I feel your pain’ nonsense we like to utter at funerals (however well meant).

I’m willing to bet that it’s not the same thing that gets me. Exactly, at least. I’m also willing to bet that there are cues that reach most of the people most of the time.

Tonight we finally got around to watching the last Sherlock episode. We being myself and my parents, and TV being our evening thing (sometimes). I don’t want to go too far into it so that I don’t spoil it for those that haven’t seen the episode, even though we’re several months after it aired. At the end something happened that made me cry.

In fact, I was thinking about it, and it’s really easy to make me cry. Music, Books, TV, Movies, my oh-so-wonderful personal life… easy.

Now I’m not for one minute saying I’m a crybaby (who on earth would admit to that!), nor am I particularly sensitive. Most of the time.

I do, however, have some triggers that always get to me.

Usually surrounding loss, loyalty (especially misplaced), and ruin. Whenever these things happen to a character I’ve engaged with, or in a story I buy into, I’m a goner.

The fact that these emotions and situations are covered in the land of popular media, successfully, tells me that I’m not the only one affected.

My parents, with their disgustingly dry eyes, tell me we’re set off by different things.

My hypothesis is that it’s not just with sadness and tears that this happens; anger, happiness, hope, fear, and so on. In fact, aren’t we disappointed when we watch something (or read, or listen) and it doesn’t affect us at all?

Points to ponder.

What was the last thing you watched/read/listened to that got under your skin?

Quotes and Such

Today, I don’t really have anything to say myself… but here are some interesting quotes I found while out searching for post inspiration.

Thanks to Life by SaJe for the image

This one is from Personal Excellence.

Loving this one from Back in Skinny Jeans

From Silver Lovely (Love Quotes for Him)

And finally, thanks to The Bullshit Buffet for the reminder!

Marketing Lessons Learned on a Political Campaign

Political candidates live or die by their marketing campaigns.

We’d like to think its about policy, or competency, or political party affiliation, but when you mix it all up and boil it down it’s really an exercise in marketing.

The Parties are brands.

The candidates themselves are spokespeople.

Walking around putting leaflets through doors? Not dissimilar to posting ads.

Knocking on doors to talk to people? Hard not to liken that to direct email.

Writing newspaper articles; Guest Posting.

Each technique used has different effects and reach, and some are more useful than others (both in the online world of marketing and the offline task of getting elected). If you’re really unlucky you even have to do the majority of the legwork on your own.

What can we learn / steal for our use online?

 

Constant, consistent communication.

Whenever leaflets, letters, newspapers, etc are sent out it reminds people who the candidate is, what they stand for, and to vote (one way or the other) on the appointed day.

By staying fresh in peoples minds, they’re more likely to recognize your name on the ballot paper and award you their vote (or part of it, if you’re using proportional representation).

Similarly, with comments, ads, autoresponders, newsletters, and blog posts to our clients and audience, we stay fresh in their minds.

People like to feel appreciated.

More than once my Dad, while he was out door knocking and speaking to people, had someone tell him that no one had been out to them before. Two things of note happened with this exchange.

First, they felt listened to and appreciated just because he bothered to show up and speak to them.

Second, they Had been feeling ignored previously.

When we email past clients, or newer ones, to let them know we’re thinking of them and we’re happy to help in any way we can we’re saying that they’re important. Not just to themselves (though we confirm that nicely on some level) but to other people too. Namely, us.

Sometimes, it really is about whose name comes first.

This cracked us up on the day. There were two candidates for the same party in my Dad’s ward, and his was the second name. On a bunch of the ballot papers he was marked as a second choice for exactly that reason.

Sounds similar to search engines to me!