When you really look at the word, it’s kind of silly. Market – a place where buying, selling and trading goes on. Ing – verbifying suffix.
Yet it’s a heavy, scary, impressive word that means so much more than its literal parts. We can have good, bad, and neutral forms. It can bestow power or take it away. It’s serious business.
Most Wanted Goodie
The long and short of it is that we all want to be good at marketing (or at least have good marketing on our side). Because it is meant to improve things for our business in some way, and anyway the cool kids are doing it.
SEO, social media, blogging, advertising, adwords, leaflets, business cards, branding, we agree that these things are good to have. We want the best.
The Three Real Things Good Marketing Does
- Marketing brings people to your business. Whether that’s your website, a product you sell online or your brick and mortar store – it gets you potential customers in your space.
- Brings your message to the people and starts conversations. More people than you could reach without marketing.
- Builds Trust. If people are seeing your name in all the right places, acting in a way that connects with them, they’re more likely to turn to you when they need something.
Marketing doesn’t on its own bring sales. Or increased revenue. It certainly doesn’t come with a nice car (more’s the pity).
It’s best at providing the tools to do so though, combined with a few other things and a great conversion rate.