What We’re Trying To Do (And Why You Care)

Our mission can be split into two broad categories with two sets of motivations and benefits.

Produce Amazing Project Work

This side is as simple as providing 3D Art Services and Commissions for the best projects we can find, and doing outstanding work.

If you’re doing something cool in Film, Games or Television (sometimes even Documentary) then you fall within mission parameters. We will do our absolute best to produce work to specification, on time, that is easy to use, and we’ll do it all while cheerfully integrating into your current team.

Why? … Who on earth DOESN’T love working on fantastic projects? In order to experience the pleasure we get from contributing to something great (and the pride in our work that you just can’t have on a project you don’t believe in) we’re willing to work very damn hard to make sure we’re first on the list of 3D Artists to get picked.

The Quest For 3D Mastery (For All)

On this side it’s a little more complex.

3D Artists are a strange breed, no matter your specialization. You put a lot of time into learning your profession, pour hours into becoming good at what you do, and then… you stall. Right around the time you start doing it as a living or working for yourself a switch happens and it becomes less about having fun, creating, expressing your ideas and experimenting and more about completing work for others, not messing up, and staying within parameters.

There’s nothing wrong with any of those things however it does require changing the way you view your own projects. Particularly if you want to avoid burnout or that awkward moment right after someone asks to see your portfolio and you realize it’s out of date.

Our mission here is to give you the tools you need to start enjoying what you do again, always have an up to date portfolio you can be proud of, and get to the next skill level.

Why? In the words of our glorious leader:

I’ve experienced burnout and I wouldn’t wish it on anybody. I also had to claw my way back out of it, largely on my own, because the tips I found online didn’t help me one bit. Since I benefited from what I discovered on that particular journey I want to make it easier for you, too.

How This Site Came to Be

The 3D Student

In the beginning, there was a 3D student. This student knew that even though she was learning a bunch of vital and useful things in college, she would need something else to help her stand out. Further, she had a habit of helping other people in class do more complex things (she consumed more tutorials than is healthy and was a bit of a know it all, albeit a helpful one). From those things and her online reading / general internet savviness she decided to start a blog and called it The 3D Student.

This blog was updated multiple times a week for several months and grew a decent following, however it wasn’t long before the rush to write posts and publish them became a drag. Quality started to dip, enthusiasm was lost, and when her vacation to Canada arrived the blog was abandoned.

The Lost Years

It stayed abandoned for several more years, going through a variety of re-designs and false starts with names that didn’t make sense (3D Interact? Really?).

During this time the 3D student kept studying, eventually obtaining her degree in Interactive Media and graduating. It was around this time that, in her infinite wisdom, she decided that all the money was in web design and pursued that alongside her day job as an administrator.

Web Design As The Way Forward

For a time clients were happy and good work was being completed. However. It became apparent that although everyone was happy with her work when it was completed, her heart wasn’t in it. Deadlines dragged on – not always our hero’s direct fault, though at the time she didn’t know anything about managing expectations and the production process. Stress built up and relations broke down. It was the time affectionately known as the lost years.

The One True Path

Eventually she woke up one morning with an epiphany – if she was going to be working this hard to make a business work, then it was going to be a business she actually loved!

Happy again, she threw herself back into 3D Art and Design, stumbling a little at first but finding her feet with indie game projects and portfolio pieces. Months passed and she began to twitch. For she was also a writer and still wanted to help others improve their skills. Finally in January of 2014 she threw her hands up and started writing a new blog. A better blog. With one core series on 3D Mastery, tutorials, reviews, and anything else she wished.

Heather Craik – The Mastermind of This Operation

Picture of Heather Craik Smiling

You’ve already read the important bits above; a lot of my own bio is built into this company. And since most of you don’t care about my specific qualifications (beyond knowing I have a BA in Interactive Media for Television) or my other job roles I’m going to skip all that boring stuff and trust that if you care you’ll check out my LinkedIn profile or ask me.

Instead I’m going to share some juicy facts with you and hope they don’t get around. I won’t tell if you won’t.

When I’m not creating or building this company (and no one is around at home) I like to dress up and dance like a lunatic in front of the mirror. Or sing. Or both, loudly.

When people ARE home I’m a little more subdued and tend to spend my time watching movies or playing the games in my Steam catalogue. Occasionally I’ll be bullied into going on Kongregate (yes… bullied… I’m sticking with that story) and might even venture over to console gaming at times, though I’m very much a PC gamer and often don’t see the point.

For those interested, I like RPGs, Turn-based Strategy, and Stealth or Survival games the most.

Sitting down to work is as challenging for me as most normal people and I have a ritual I must observe, else be doomed to poor productivity until after lunch. This involves waking up, showering, glaring at self in mirror (followed by cracking up at the expression and laughing for a minute or two), having breakfast, checking all my email and feeds, then opening up my calendar. Once in the calendar (which I’m obsessive about, I have at time of writing 8 different Google calendars with different colours and priorities) I hide everything but my 3 most important tasks, start a stopwatch, and jump into the first one. Sometimes I even remember to start my music once I’ve put my headphones on.

Typically I work for 4-5 hours on ‘difficult’ or important tasks and spend another hour or so doing smaller things like social media. Confession; I actually really don’t like hanging out on those sites for too long and they’ve been known to cause tension headaches. Spammers and stupid comments get to me. Fortunately there’s always really insightful and useful information there as well to balance things out.

And possibly my dirtiest secret of all (and I’ll be really pissed if you let anyone else know about this) is that I care about every person that contacts me, and without strict boundaries I’d spend all my time helping people out individually. Usually for free. We try not to do that often.